Social Media for HR Professionals Masterclass

03 Mar 2017 | One Farrer Hotel & Spa, 1 Farrer Park Station Road, Singapore 217562

Social Media for HR Professionals Masterclass

HRM Asia’s Social Media for HR Professionals Masterclass 2017 will equip you with in- depth practical know-how of implementing a social media program in all aspects of HR. Social Media tools help HR professionals in realising a more efficient recruitment process, to make your brand stronger, to engage and to communicate with the talent market.

This workshop is designed to ensure that you optimally use multiple social media platforms with real time case studies and online tools to better measure ROI in terms of sales conversions and target the traffic that will empower your HRM strategies.

Two Social Media Expert Trainers in one exciting Masterclass!

Emile Mac Gillavry
Employer branding and technology are Emile’s two great loves and is switched on when it comes to social media recruitment. Emile consults, speaks and trains on the use of social media for employer branding and recruitment; using the knowledge he gained working for more than a decade for Maximum.

Emile has worked with brands such as Starbucks, Unilever, Deloitte, Yum! Brands, AkzoNobel, Novartis, Baidu, Mondelez, Burger King, T-Mobile and Porsche.
Erika Tang
Account Director
Erika is a firm believer in building a brand from the inside. With over 14 years experience in communications including 8 years specialising in employer branding and recruitment marketing.
Erika helps organizations to develop their unique employer brand persona, create positive employee experience and develop creative recruitment marketing solutions that ensure their employer brand propositions are consistently communicated to existing employees and potential talents.
Erika has worked with brands such as American Express, Barclays, Edwards Lifesciences, Shell, Temasek International and UOB.

Featured Speakers

Featured Speakers

Sponsors and Partners


Day 01

Module 1 - Building an effective social media recruitment strategy

  • Learn about practical ways to developing a relevant social media recruitment strategy
  • How to build a business case to receive monetary and non-monetary support
  • Manage organizational social media risks – social recruiting policy and guidelines
  • Creative thinking exercise – take your content generation ability to the next level

Module 2 - Implementing social media campaigns on leading platforms

  • Discover which platforms are right for you
  • Build a consistent voice inside and out – content, response and engagement
  • Case study – LinkedIn / Facebook / Instagram / Wechat

Module 3 - Boost employee engagement using social media platforms

  • Drive employee engagement and advocacy
  • Case study – success story TBC
  • Manage your online reputation and perception – Glassdoor tips
  • Group discussion – What’s your company doing to encourage internal engagement?

Module 4 - Measuring social media efforts

  • How to measure social media efforts with relevant industry metrics 
  • Take up the challenge of measuring brand effectiveness and ROI 
  • Social Recruitment Monitor
  • Data analytics and reporting samples

Must Attend for:

VPs/Directors/Heads/Managers of Social Media, Internal Communications, Corporate Com- munications, HR Services, Employee Engagement, Workforce Management, Staff Services and Manpower Management.

Learning Objectives

  • Learn about practical ways to developing a relevant social media recruitment strategy
  • Discover which social media platforms are right for you and how HR can maximise its potential based on industries, target audience and market
  • Drive employee engagement and advocacy
  • Learn and benchmark your social media initiatives in accordance with relevant industry metrics to measure ROI
  • Gain organisational success by having a good social media strategy in accordance to your business objectives and direction

About Maximum

Maximum is a world-class full-service agency specialised in employer branding and recruitment advertising. We are an integrated specialist agency that delivers integrated specialist solutions for employers. Whether it’s local or global, we assist and guide through the process of attracting, recruiting and retaining talent. All the HR professionals we work with get the most innovative employer branding, recruitment advertising, and talent attraction and retention solutions around.

We produce communication that brings candidates, companies and employees closer together and make their relationships stronger. Some of the things we create include Employee Value Propositions, Career Websites, Career Videos, Social Recruitment Campaigns, Internal Communication Programmes, Onboarding Programmes, and Employee Referral Programmes.

Singapore registered companies can enjoy rebates of 40% under the Productivity and Innovation Credit (PIC) scheme. For more information, please click here.

If you are a Vendor/Service Provider, please select VENDOR rate, If you are unsure, contact

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