29 - 30 November 2017 | One Farrer Hotel & Spa, Singapore



  • Understanding how is disruption changing the landscape of HR in SMEs
  • Exploring HR trends, initiatives and technologies innovations that drive productivity
  • Creating a culture within your organisation that aligns with organisational goals and HR
  • Transitioning into embarking HR automation to stay competitive in the market
  • Designing creative and practical talent management strategies in SMEs
Themes to be explored: 


  • Revamping HR Strategies to Attract and Retain Talent
  • Leveraging on Technological Innovations for HR Automation
  • Transitioning HR into a more strategic role
Conference highlights: 
  • The only conference in the region focusing on HR in SMEs
  • Great mix of speakers from MNCs and SMEs to provide a more comprehensive sharing of latest issues in HR for SMEs
  • Two panel discussions and three roundtable sessions for better sharing experience either from speakers or delegates
  • Speed networking sessions which allows you to connect and meet new peers in the industry
  • Two full days on HR for SMEs to provide a better coverage on pressing issues and best practices
  • New list of speakers for a fresher insight in HR best practices for SMEs

Featured Speakers

Featured Speakers

Eugene Lam
HR Director Kimberley-Clark Read More
Molly Ang
Executive Director,... Seagate Read More
Jason Dacaret
CHRO & HR of PR REAPRA Read More
Sam Chee Wah
General Manager Feinmetall Singapore Pte... Read More
Terence Teo
Sales Director and Owner Anewtech Systems Pte Ltd Read More
Eric Goh
HR Manager Fitness First Read More
Violet Lim
CEO & Co-Founder Lunch Actually Group Read More
Lim Sue May
HR Business Partner Manulife Read More
Ang Gey Wee
Head of HR – Global Shoe... ECCO Shoes Read More
Stephanie Nash
Chief People Officer RedMart Read More
Bernard Coulaty
Founder & CEO MOST Engaged Consulting Read More
Josephine Chua
Director of Human Resources... Ramada and Days Hotels...

Sponsors and Partners

Supporting Sponsor

Great Eastern believes in ways to help you and your employees be aware and live a healthy lifestyle.

Healthy Employees = Productive Employees = Happy Employees

Check out their booth to find out more about their exclusive workshops and seminars





Supporting Organisation

The Institute for Human Resource Professionals (IHRP) is the HR professional body, set up by the tripartite partners: the Ministry of Manpower (MOM), the National Trades Union Congress (NTUC) and Singapore National Employers Federation (SNEF). IHRP is the only HR professional body in Singapore authorised to implement the national HR certification, which is known as the IHRP Certification. IHRP has the goal of setting the HR standards of excellence and enabling human capital development in enterprises. Through the IHRP Certification, IHRP aims to enhance the competencies of HR professionals, as well as create developmental and professional pathways for them. This will professionalise and strengthen the HR profession practice in Singapore, allowing HR professionals to be key enablers in their organisations.
Workforce Advancement Federation Ltd (WAF) is a non-profit organisation incorporated to provide assistance and support to the local business communities in building a sustainable workforce. Through its various initiatives and activities, WAF aims to provide sharing and learning platforms to facilitate the exchange of best practices in human resource and capability development for the local workforce. In tandem of fostering the spirit of tripartism within Singapore’s dynamic business environment, the federation envision its core objective of shaping a productive and competitive workforce as key to the overall economic progress of the nation.

Workforce Singapore promotes the development, competitiveness, inclusiveness, and employability of all levels of the workforce.  Its key mission is to enable Singaporeans to meet their career aspirations, take on quality jobs at different stages of life, and help enterprises be competitive and manpower-lean.  Workforce Singapore’s focus is on strengthening the Singaporean core and ensuring that Singaporeans are able to have better jobs and careers. 

Workforce Singapore, in partnership with key stakeholders, also provides support to business owners and companies to enable them to adapt and grow, while building a future-ready workforce.



Registration and Coffee


Opening Remarks from Chairperson


Speed Networking Sessions

Speed networking is a facilitated networking session which allows you to connect and meet new people. Bring plenty of business cards to ensure you make the most of this session.

Get Creative with Employee Engagement: How to Boost Employee Morale and Team Spirit Through Innovative Platforms

In this presentation, Josephine will share how companies can tap into limited available resources to boost business and employee performance and productivity by introducing innovative engagement initiatives and encouraging staff participation.
Speaker(s) of this session

Morning Refreshment Break


Organisation Values and Purpose – The Foundation for a Solid Business Growth

  • Determining whether your employees understand the organisation’s purpose and are living its values
  • Evaluating to what extent are the organisation’s values threaded through your people management processes
  • Understanding how will you enable employees to connect with organisation’s purpose as your organisation changes and transitions
Speaker(s) of this session
Terence TeoSales Director and OwnerAnewtech Systems Pte Ltd

Vision, Values And Maintaining Culture Whilst Growing Your Brand And People

  • Exploring strategies in managing the people’s demands whilst growing your organisation
  • Understanding what culture is required at different stages of growth
  • Gaining insights on how does a high-performance culture look like in an SME
  • Enhancing employer branding as a tool to increase market share and attracting talent
Speaker(s) of this session
Violet LimCEO & Co-FounderLunch Actually Group

Lunch and Networking Break


Panel Discussion – HR Challenges in Smaller Organisations

  • Discussing on difficulties in cultivating culture without proper HR department
  • Losing out on the benefits that HR could contribute to the organisation when HR are more transactional oriented
  • Inadequate talent management strategies causing poor recruitment and high attrition rate
  • Mitigating the roadblock of getting buy-ins from stakeholders on potential HR initiatives due to poor communication and lack of transparency on the vision of the organisation
Speaker(s) of this session
Jason DacaretCHRO & HR of PRREAPRA
Eric GohHR ManagerFitness First
Sam Chee WahGeneral ManagerFeinmetall Singapore Pte Ltd
Bernard CoulatyFounder & CEOMOST Engaged Consulting

Designing a Positive Employee Experience to Boost Sustainable Engagement

  • Future of work and human capital trends - Key impacts for small businesses
  • Why build a sustainable employee experience is a key success factor for SMEs?
  • Engaged individuals and teams – Building ownership and connection
  • Engaging managers and leaders – Inspiring vision and alignment
  • Engaging organisation – Key drivers and enablers
  • HR value chain – Reviewing HR processes to build a positive experience
  • HR Transformation – Business Partnering and Employee-Centric mindset
Speaker(s) of this session
Bernard CoulatyFounder & CEOMOST Engaged Consulting

Afternoon Refreshment and Networking Break


Adapt and Grown: an Update on the initiatives from WSG

Speaker(s) of this session
Sam NeoChief People OfficerPeople Mentality Inc

Setting up Key HR System and Processes in SMEs and Micro SMEs

  • Is HR really needed in SMEs and Micro SMEs? If yes, where and how do we start?
  • What are the key HR functions needed for SMEs and Micro SMEs
  • A Starter Kit - HR system and processes setup 
  • What’s next?
Speaker(s) of this session
Khaifiruddin Ahmad Din Director Human Capital ManagementEmaan Group

End of Day 1


Registration and Coffee


Expectations from SMEs’ CEOs on HR – A Need for HR to Evolve

  • Establishing expectations, priorities and realisation for HR transitioning into a more strategic role
  • Enhancing HR’s link to the CEO and the board and improve in managing people development
  • Attracting and retaining real talent – looking externally for scarce talent to build great teams
  • Creating a new culture and great workplace through unique people strategies and ideas
Speaker(s) of this session
Sam Chee WahGeneral ManagerFeinmetall Singapore Pte Ltd

Developing Effective Leaders and Middle Managers

  • Supporting and encouraging the development of more effective leadership teams
  • Using existing resources to develop managerial skills outside of formal training
  • Leveraging peer-to-peer training and mentoring to enhance your managers’ skills
  • Enhancing the capabilities of your leadership team to effectively lead productive teams and successful organisations
Speaker(s) of this session
Eugene LamHR DirectorKimberley-Clark

Morning Refreshment and Networking Break


Panel Discussion - Get Creative with Recruiting and Compete with MNCs for Scarce Talent

According to a recent poll of undergraduates and recent graduates of the local universities, MNCs still outstrip SMEs as employers of choice, even though SMEs today employ about 70% of our workforce and comprise nearly 99% of businesses in Singapore. The tightening of regulations for employment of foreign workers has further created a very tight labour market for SMEs to compete against established local companies and MNCs to recruit and retain talent, especially top millennial and Gen Z talent.

What can SMEs do differently to attract their fair share of talent? BE CREATIVE!

Join us and hear straight from the top HR leaders how they continuously push the limits of innovation, how they have overcome roadblocks and what they consider to be the most important lessons they have learnt along the way.

The session will cover on:

  • Building a foundation for success in recruiting talent by aligning budget priorities, staffing, strategies and management buy-in
  • Determining channels you should invest in laying the groundwork for your recruitment campaign
  • Adopting refer-a-friend schemes, social media and school outreach to develop a cost-effective in-house recruitment process
Speaker(s) of this session
Stephanie NashChief People OfficerRedMart
Imran BustamamHead of Human ResourcesNinja Van
Khaifiruddin Ahmad Din Director Human Capital ManagementEmaan Group
Mayank ParekhCEOInstitute for Human Resource Professionals (IHRP)

Increasing Engagement and Retention in your Organisation

In smaller businesses, it can be even more difficult to engage and retain people – especially when it may not be possible to offer career or salary progression to everyone. In this session,
you will be able to learn on:
  • Motivating your staff to strive for performance Promoting wellbeing and work-life balance within the organisation
  • Articulating and scaling-up culture and values to increase engagement
  • Leveraging on different kinds of reward to motivate employees


Speaker(s) of this session
Sam NeoChief People OfficerPeople Mentality Inc

Lunch and Networking Break


Interactive Roundtable Discussion Recognise, Reward & Engage Your Multi-generational Workforce: How To Do It Right?

In this dynamic and thought-provoking session, you will participate in a small-group discussion and rotate tables every 20 minutes.

Roundtable #1

Cost-Effective Reward & Recognition Programs

  • Designing total rewards strategies that meet business needs, such as cost-effectiveness, business growth, retention and performance
  • Demonstrating appreciation through meaningful non-monetary reward initiative

Roundtable #2

Best Strategies for Work-Life Balance in SMEs

  • Strategies and best practices in implementing work-life strategies within SME landscape
  • Understanding how work-life balance could be implemented in SMEs and how will it benefit the organisation and employees

Roundtable #3

Outstanding Teams – What do Their Managers Do Differently in Terms of Employee Engagement

  • Ensuring the line managers understand and own the engagement process
  • Providing training and coaching to managers to help them foster trust and loyalty among employees
Speaker(s) of this session
Molly AngExecutive Director, Compensation & BenefitsSeagate
Eric GohHR ManagerFitness First
Lim Sue MayHR Business PartnerManulife

Afternoon Refreshment and Networking Break


Transitioning from Transactional HR into a More Strategic Role

  • Discussing on why are SMEs constrained by their HR capability and capacity
  • Leveraging on HR automation to provide HR more opportunities to be in strategic role
  • Assessing the right skill sets needed for HR to be in a more strategic role
  • Getting buy-ins from top management on why HR needs to evolve from transactional to strategic role
Speaker(s) of this session
Ang Gey WeeHead of HR – Global Shoe Production & SourcingECCO Shoes

End of Conference

SMEs take up more than 99 percent of Singapore’s enterprises and contributed to almost half of the country’s GDP. But due to the economic uncertainty, SMEs are facing huge roadblocks in competing with the big players. Singapore is impacted by the current subdued external demand and global trade due to its open and outward-oriented economy. Domestically, high operating costs and the constraints imposed by our foreign worker policies continue to affect businesses. SMEs find operating under this persistently tepid global and domestic economy challenging.

HR is seen to be one of the biggest determining factors in boosting productivity in SMEs. We also know as well that being an HR professional in an SME is a very different experience from working in a large organisation. But what are the roadblocks that are hindering HR from evolving into a more strategic role and moving away from transactional driven? One of the biggest challenges is to understand what are HR’s role and capabilities in driving for a more competitive business entity.

In order to shape HR and maximise the value HR can bring to the organisation, it is essential to understand current expectations of HR – both from the owner/founder, the leadership team and managers throughout the business. Only then can HR begin to influence the rest of the business about the added value HR can deliver.

Once expectations of HR are established, it is then possible to think about how HR could deliver for the organisation. From here you will be able to determine how you establish your priorities, how you frame a persuasive business case for a people-related initiative, and ultimately how to demonstrate your credibility as a key business contributor. But first you need to consider how aligned your views about the role with organizational goals.

Embarking into tech driven HR is also one of the path that SMEs could explore in increasing its efficiency and productivity. Despite the high upfront investment, HR automation provides a huge spectrum of benefits to the organisation in the long run. It frees HR practitioners from repetitive task and provides them with opportunity to transition into a more strategic role.

Last but not least will be talent war. Despite the evolving mind-set that SMEs is as attractive as MNCs to the employees, SMEs is still lagging behind in attracting and retaining talent. HR needs to be more creative with their recruitment strategies and offer attractive employee value proposition to stay competitive. 


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